Capabilities
MEDIA PLANNING
According to 2015 Census survey, people of Asian Indians origin with $107,000.00 median household income, highly educated, Internet savvy are ahead of the curve when it comes purchasing power. Pundit Group celebrates the traditional art and culture of India to build the constructive bridges of exciting opportunities for your message to develop a positive and meaningful relationship with the Asian Indians community. We understand that a “one size fit all” strategy will miss the culturally relevant element. Our strong grasp of Asian Indians cultural values and Indian media channels will accomplish result-driven marketing strategies. To reach the Asian Indians community, Pundit Group will provide you with the tools considering the linguistic and cultural understanding by getting your communication to Asian Indians publishers, printers, TV, radio talk shows, digital and social media, emailing campaign and community events strategies.
CULTURAL EVENT PLANNING & MARKETING
Understanding the Indian traditional cultural values, beliefs, customs, practices and social behaviors of the community, Pundit Group begins the process of creating your brand vision and then seeing through to execution, which calls for both creativity and flexibility. These social, community, entertainment and business events provide the community an opportunity to meet, interact and socialize in their native cultural settings and draw people from all age groups in large numbers, presenting a unique marketing opportunity for your business to bond your personal interaction to offer special promotions and provide your brand a “emotional close to community/ties” feelings. You can reach the audience at the time of cultural events, seminars, national celebrations, regional association functions and few festivals like Diwali, Holi, Baisakhi celebrated by Asian Indians across the globe.
DIGITAL SERVICES
Pundit Group provides geo-targeted digital advertising solutions reaching consumers across desktop, tablet, connected TVs and mobile. We use targeted real-time data and Indian behavioral extensions, through premium experiences, programmatic buying and performance driven campaigns. Pundit Group is a one-stop service for your digital needs including graphic and web site designing and social media digital needs. We work with publishers, advertising agencies, TV commercials and digital advertising seeking to maximize value for your expected optimum ROI.
DIRECT MARKETING
Though the Indian community is digital savvy, direct marketing will be more productive and will gain increased recognition for businesses seeking to target the Asian Indians community that needs detailed specific information. Direct mailings during Festival season are the big goodwill creators and create emotional receptivity with the community. Asian Indians are highly diverse community because of 22 nationally recognized languages. Direct marketing in their native language that appeals to their needs and preferences offers a high response rate to marketers.
Pundit Group is well equipped to provide direct marketing solution for Asian Indians community with 22 regional languages. We have updated demographic and geographical data to meet your marketing requirements. We can provide you with market potential research, graphic design, production, mailing and tracking of direct mailers.
TRANSLATION
Saying Namaste as a welcome has a significant social cognition perspective. With familiarity with the diversity of 22 official languages of India and the commonality of the widely spoken language we can give the meaning to your massage. Translations and communication must be created to elicit the emotional and sentimental thoughts about family, friends, or homeland, which in turn may lead to more positive attitude and behavioral intentions to generate more positive receptivity to your brand.
Our services include translation, copy writing, layout design, typesetting for flyers, leave behinds, press releases, speeches and videos to strategically reach through Asian Indians communication channels such as print, digital and social media.
COMMUNITY RELATIONS
Every brand has a story waiting to be told and America has scores of audiences ready to listen. But the significance of a story differs among ethnic communities. What may be newsworthy to one audience is completely irrelevant to another. Effective communication in the ethnic American market requires diligent tailoring to a specific community’s lifestyle, preferences and emotions. More than just a translation, communication must be created to successfully appeal to individual groups. With market research as the backbone to all campaigns, we ensure your communication reaches key stakeholders across Asian Indians. Each audience is strategically reached through traditional communications channels such as press releases, fact sheets, backgrounders and speeches or in a combination with news media platforms like social media news releases, video news releases and podcasts. Pundit Group, as part of Asian Indians community, has established opt-in subscribers database, relationships with Indian organizations and media outlets, telling your story in way that truly matters to them.
SPEAKING ENGAGEMENT
In today’s fast paced stressful lifestyle, society often craves to balance their work-life. While working long hours, trying fad diets, lacking exercise and longing for a healthy lifestyle but who has the time? While workplace skills are the true assets for productivity but not as much emphasis is placed on soft skills, like emotional intelligence. Communication, problem solving and peace of mind are the balancing factors for the life-work harmonious balance to improve performance. India’s Eastern ethos comprising of yoga, pranayama, and meditation, helps bring more mindfulness into the life-work balance. We provide a live combination of all three (yoga, meditation and karma philosophy) to create a speaking-demonstration or a speaking-workshop or a workshop-demonstration combination program for balancing life-work equation. Needless to say, a mentally, physically, spiritually balanced person will experience cohesiveness between work and personal life will be more productive in both realms. A win-win situation for employer and employee. Our speaker bureau comprises of university faculty, corporate leaders, social luminaries and researchers and experts in Indian ethos.