WHAT IS THE ASIAN INDIANS SEGMENT POTENTIAL?
According to census Bureau Estimate 2013, There are 4 million plus Asian Indians immigrants with much higher incomes compared to the national average household income. The median income of households headed by an Indian immigrant was $107,000. compared to $5300 national household’s income.
 
In 2013, only 6 percent of Indian immigrants lived in poverty, a much lower rate than both the total immigrant (19 percent) and native-born populations (15 percent).
 
 

WHAT’S YOUR GAIN TO REACH ASIAN INDIANS IN USA?

Asian Indians Community follow “Before customers can get closer to your brand, you should get close to them.” Focus on getting your sales/marketing messages being first in reaching them instead of their taking time in struggling reaching you.
 
 

Affordability and Decision Making: This affluent community has excellent purchasing potential. Your marketing/sales message will make them more informed about your values and services offered to them.
 
 

Excellent Emotional Customer Relationship:  Position your Business as a community’s friend which pays special attention to their specific needs. Your attention to focus on factors that are historical, cultural, contextual, demographic and finance of the Asian Indians will place your business in a unique category that helps in developing an excellent emotional customer relation management with Asian Indians.
 
 

Cost Effective: Asian Indian print, mailing and   online media is  less costly  as compared  to “one size fit all. Your message adds an edge to your integrated marketing efforts as cost effective and best possible Return on Investment.
 
 

Understanding Needs: Needless to say, the best marketing campaign is the one which understands the needs and expectations of the target prospects.